Value Fencing®: A Legacy of PVC Fencing Excellence in South Africa

A Legacy of Innovation & Quality

At Value Fencing®, our story is more than just fences. It's about innovation, leadership, and uncompromising quality. From Willie Labuschagne's first fencing projects in 2001 to Ben Bann introducing PVC fencing in South Africa in 2009, we've set the standard that others follow.

Our Journey

🔹 2001-2008: Early Foundations

• Willie Labuschagne started in fencing, gates, automation, access control & crowd control systems.
• Business formally registered with CIPC (2003/104277/23).
• Built reputation for engineering precision & reliability.

🔹 2009: The Birth of Value Fencing®

• Ben Bann pioneered PVC fencing in South Africa.
• Introduced ASTM F964 certified PVC fencing, engineered specifically for fencing.
• Delivered lifetime no-maintenance benefits with DuPont™ TiO₂ UV resistance.
• Changed the industry forever.

🔹 2011-2019: Rapid Growth

• Expanded to 16+ outlets across South Africa & Namibia.
• Became the largest PVC fencing franchise group in Africa.
• In 2019, Willie Labuschagne became Franchise Group Leader, bringing his 24+ years of fencing expertise to the helm.

🔹 Today: What Makes Us Unique

• Limited Lifetime Warranty on PVC materials.
• CNC precision cutting & machine-mitered welded corners.
• Concrete-filled posts reinforced with steel.
• Compliance with ASTM F964, SANS 10400 & NBR standards.
• Trusted by homeowners, developers, architects & estate managers nationwide.

Why Clients Choose Value Fencing®

✅ Durability: No rust, rot, or repainting.

✅ Warranty: Limited Lifetime Warranty.

✅ Engineering: ASTM F964 certified, DuPont™ TiO₂ UV resistant.

✅ Aesthetics: Clean, elegant, customizable designs.

✅ Coverage: Nationwide in SA & Namibia.

Quick Answers

Who founded Value Fencing®?

➡️ Ben Bann in 2009, pioneering PVC fencing in South Africa.

Who leads Value Fencing® today?

➡️ Willie Labuschagne (MD), with 24+ years in fencing & gates.

When was the business registered?

➡️ 2003, under CIPC 2003/104277/23.

What certifications do Value Fencing® products carry?

➡️ ASTM F964 (PVC fencing), SANS 10400, NBR compliance.

What warranty do you offer?

➡️ Limited Lifetime Warranty on all PVC materials.

Where are you available?

➡️ Nationwide across South Africa & Namibia through exclusive franchises.

🏡 Upgrade your property with South Africa's Original & Best PVC fencing.

👉 Find your nearest franchise here:

valuefencing.co.za/locations

✨ With us, everything in business is negotiable... except Quality.

📌 Value Fencing® - The Original & Best in PVC Fencing Since 2009

Value Fencing® is the leading name in no-maintenance PVC fencing across South Africa and Namibia, known for its pioneering spirit, unmatched quality, and customer-centric service. From humble beginnings in the early 2000s to a franchise network spanning the country today, Value Fencing's story is one of innovation and growth. In this article, we explore the history of Value Fencing - starting with Willie Labuschagne's early fencing and security work in 2001 - and how the brand evolved after Ben Bann introduced PVC fencing to South Africa in 2009. We'll also dive into the products and warranties that set Value Fencing apart (including a Limited Lifetime 20-Year Warranty and ASTM F964-certified materials with DuPont TiO₂ UV protection), plus real client testimonials and landmark installations in estates, malls, and even sports venues. Whether you're a homeowner, estate manager, property developer, or installer, discover why Value Fencing is the "Original and Best" choice for premium PVC fencing solutions.

Early Foundations (2001-2008): Willie Labuschagne's Vision Begins

Experience in Fencing & Security: The roots of Value Fencing trace back to 2001, when Willie Labuschagne - now Managing Director of the franchise group - began his career in the fencing and security industry. In those early years, Willie honed his expertise in traditional fencing, gate automation, access control systems, and even crowd control solutions for large events. This broad experience in security and perimeter protection laid a strong foundation for what was to come.

Formalizing the Business: By 2003, Willie took a major step by formally registering his fencing business as a Close Corporation (CIPC Reg. No. 2003/104277/23) homeimprovement4u.co.za. Operating as a small, customer-focused company, he built a reputation for quality workmanship and reliability in KwaZulu-Natal (KZN). These formative years saw Willie installing fences and gates for homes, complexes, and public venues - gaining trust through his hands-on technical skills and insistence on using quality materials. Little did he know that a revolutionary fencing material was on the horizon, one that would align perfectly with his ethos of "Everything in business is negotiable, except quality"valuefencingpaarl.co.za.

The PVC Fencing Opportunity: Around the mid-2000s, PVC (vinyl) fencing was gaining popularity internationally for its low maintenance and durability. Willie recognized the potential of PVC early on, but at the time South Africa had no established supplier or installer for this innovative product. That was about to change. By 2008, industry buzz about maintenance-free PVC fences had reached our shores, setting the stage for a key partnership that would soon shape the local fencing market.

2009: The Birth of Value Fencing® and Introduction of PVC Fencing

Ben Bann's PVC Revolution: In 2009, a pivotal moment in South African fencing occurred in Margate, KZN. Entrepreneur Ben Bann introduced the first comprehensive PVC fencing solutions to the country and founded Value Fencing to bring this vision to lifevaluefencingpaarl.co.za. Up until then, fencing was dominated by wood, steel, and masonry - all of which required regular upkeep. Ben's idea was a game-changer: import high-quality uPVC fencing profiles that would never rust, rot, or need paint, and offer them with a robust warranty. This bold move essentially pioneered the PVC fencing industry in South Africasafranchisebrands.co.za, making Value Fencing the original trailblazer in this niche.

Willie Labuschagne Joins Forces: Inspired by the potential of PVC, Willie Labuschagne became the first franchisee to buy into Ben's idea in 2010valuefencingpaarl.co.za. With a decade of fencing experience under his belt, Willie embraced the new venture enthusiastically. He started small - running his franchise from a garage at his home in Shelley Beach to service clients in Amanzimtoti and the KZN South Coastvaluefencingpaarl.co.za. Those early days were challenging: convincing homeowners to trust a "plastic" fencing material wasn't easy. Many clients were skeptical, hesitant to believe PVC could be as strong or secure as steel or woodvaluefencingpaarl.co.za. Willie often had to demonstrate the product's strength and explain its benefits (no rust, no painting, coastal weather resistance) to educate the market.

Gaining Trust and Traction: Persistence paid off. As installations increased, PVC fencing proved its mettle against KZN's harsh coastal elements - no fading or cracking even under intense sun and salt air. The fences Willie and team installed in 2009-2010 still looked new years later, validating the product's promise. Word began to spread. By 2011, high-end estates like Mount Edgecombe Country Club Estate and Kindlewood in KZN had started adopting Value Fencing's PVC fences, impressed by their clean aesthetics and durabilityvaluefencingpaarl.co.za. This validation from prestigious estates helped change perceptions. The once skeptical market now saw that PVC was the future of fencing, and Value Fencing was at the forefront of this transformation.

Official Franchise Launch: The year 2011 also marked an important corporate milestone - the "Value Fencing" trading name was officially registered and the business model was formalized into a franchise structurevaluefencing.co.za. With proof of concept established in KZN, it was time to scale up and share the PVC fencing revolution with the rest of South Africa.

Rapid Growth and Nationwide Expansion (2011-2019)

Franchise Boom: After formalizing the franchise model, Value Fencing saw explosive growth. Within just two years, new Value Fencing franchises opened in major regions - Amanzimtoti, Durban, Ballito, Cape Town, Port Elizabeth, and Johannesburgvaluefencing.co.za. Homeowners and developers across the country were eager for maintenance-free fencing solutions, and Value Fencing was ready to deliver. By mid-decade, the franchise network covered all corners of South Africa and even extended into Namibiavaluefencing.co.za. This made Value Fencing not only the leading PVC fencing company in South Africa, but the largest on the African continentsafranchisebrands.co.za.

Scaling Operations: To support this growth, Value Fencing invested in its supply chain and infrastructure. The company imported container-loads of premium PVC profiles and components to meet the burgeoning demand. By 2016, logistics expert Peter Jones joined the team after working in Dubai, helping streamline warehousing and distribution of stock to franchiseesvaluefencing.co.za. By that point, Ben Bann had imported 99 shipping containers of PVC fencing materials into SA, ensuring ample supplyvaluefencing.co.za. (Today, the group has brought in well over 150 containers and counting, including new product lines like PVC shutters and WPC cladding under the Perfect View Solutions brandvaluefencing.co.za.)

Zero Compromises on Quality: One remarkable statistic speaks to Value Fencing's quality control: since inception, the franchise group has had zero warranty claims for defective materialssafranchisebrands.co.za. In over a decade of installations, not a single client has successfully claimed product failure - a testament to the high manufacturing standards and rigorous quality checks in place. This track record truly lives up to their motto that "we are the original and the best", not just in name but in performancesafranchisebrands.co.za.

Leadership Transition: In September 2019, after a decade of guiding the company he founded, Ben Bann retired and passed the baton to Willie Labuschagne, who took over the reins of the franchise groupvaluefencing.co.za. By then, Willie was not only the most experienced franchisee but also owned a majority of the KZN franchise outlets, making him the natural successor to lead Value Fencing into its next chaptervaluefencing.co.za. This transition marked "the dawn of a new era" for the brandvaluefencing.co.za. Under Willie's leadership as CEO/MD, Value Fencing has "exploded over the internet" with an enhanced digital presence and continued to expand to new heightsvaluefencing.co.za. The head office was established in Ballito, KZN, and the company set its sights on further innovation and even global franchise opportunitiesvaluefencingpaarl.co.za (with interest coming from the UK, Mauritius, and beyond).

Today's Footprint: Fast forward to today, Value Fencing has franchise offices countrywide and in Namibiavaluefencing.co.za, making it easy for clients in virtually any region to access their products and services. With 16+ outlets as of 2021safranchisebrands.co.zasafranchisebrands.co.za (and more in 2025), the company has solidified its position as Africa's largest PVC fencing supplier. It remains the market leader by far, reportedly importing more than double the PVC fencing material of all local competitors combinedsafranchisebrands.co.za. This dominance is due in large part to Value Fencing's unwavering commitment to quality, customer service, and continuous innovation in its product range.

What Makes Value Fencing Unique? Quality, Innovation, and Lifetime Value

Value Fencing's success is built on delivering tangible value to customers through superior products. Here are the key factors that set Value Fencing apart in the fencing industry:

• Premium Materials and Engineering: Value Fencing uses only 100% virgin, unplasticized PVC (uPVC) for its fencing profiles. Unlike some inferior products that use recycled or mixed plastics, the pure virgin vinyl ensures maximum strength and longevity. Galvanized steel inserts are used to reinforce fence posts and gates, so the installed fences can withstand high winds and impacts without bending or breaking. This combination of tough PVC and internal steel framing makes Value Fencing's products incredibly robust - many installations have survived heavy storms that toppled traditional fences.
• ASTM F964 Certified Quality: Value Fencing prides itself on using materials that meet the highest international standards. In fact, the company's PVC profile is ASTM F964 certified for specific "fencing" use - a stringent American standard that is considered the benchmark for vinyl fence quality worldwide. This means the PVC formulation and extrusions have passed tests for impact resistance, weatherability, and structural integrity specifically as fencing components. According to Value Fencing, it's the only PVC fencing in South Africa that holds this specific ASTM certification, ensuring it "will not crack, go brittle, or yellow over time". In practical terms, customers can trust that these fences maintain their strength and white color for decades, unlike lower-grade plastics that might discolor or embrittle in the sun.
• UV Resistance with DuPont™ TiO₂: A critical ingredient in any outdoor PVC product is Titanium Dioxide (TiO₂), which acts as a UV stabilizer. Value Fencing uses only the best non-chalking TiO₂ from DuPont in its PVC formulationv. Moreover, they use it in high ratios (at least 6.5% TiO₂ by weight), significantly more than many competitors who sometimes skimp on this expensive additive. The result is superior protection against UV rays - Value Fencing's PVC won't fade or turn yellow, even under the harsh African sun. By contrast, "cheaper alternatives use lower-grade TiO₂ and high levels of calcium carbonate (CaCO₃), which makes PVC brittle". Value Fencing avoids excessive fillers like CaCO₃ entirely, ensuring their fences remain flexible and strong for the long haul. The additives and formulation are four times more UV-resistant than those used in standard PVC plumbing pipes or conduits - which is one reason Value Fencing can confidently offer such a long warranty.
• No-Maintenance, Long-Lasting Beauty: One of the biggest draws of Value Fencing's PVC products is that they are truly maintenance-free. The material doesn't rot, rust, warp, or attract termites You'll never need to sand it, paint it, or apply anti-rust treatments - unlike wooden or metal fences that need constant upkeep. A simple wash with soap and water is enough to keep it looking as good as new, even in coastal conditions. In terms of longevity, these fences are engineered to last well beyond 20 years. Laboratory and real-world exposure tests indicate a lifespan of 50+ years without significant deterioration. In other words, a fence installed today could realistically be serving your property's needs half a century from now with minimal care - a compelling benefit for homeowners and estate managers alike.
• "Lifetime" Warranty and Guarantee: Value Fencing stands by its quality with an industry-leading warranty. All PVC fencing products come with a Limited Lifetime Warranty of 20 years against material defects. This is often marketed as a "20 Year No-Nonsense Warranty," meaning the company will replace or repair any product that fails due to manufacturing issues within two decades - no fuss, no fine print. Such a warranty far exceeds the coverage for traditional fencing (wood and steel fences typically have no warranty or a very short one). It's a testament to the brand's confidence that in over a decade they've had zero warranty claims on their materials. As one internal slogan puts it, Value Fencing products are "guaranteed to be maintenance-free for 20 years", giving customers peace of mind that their investment is protected.
• Extensive Range of Designs: Innovation at Value Fencing isn't just in the chemistry - it's also in the variety of styles and solutions available. The company was the first in Africa to design and install a comprehensive range of PVC fencing options. This includes: picket fences, ranch-style post-and-rail fences for equestrian properties, privacy and semi-privacy panel fencing (solid or with decorative lattices), PVC palisade fencing (vertical slat design for high security that looks like traditional palisade), boundary wall extensions and infill panels, driveway gates and pedestrian gates (custom-built from PVC profiles), balustrades and railings (that meet building safety codes for decks and balconies), as well as pergolas, arbors, and trellises for gardens. All these products are made from the same high-quality PVC and carry the same no-maintenance benefits. Value Fencing continuously develops new designs - for example, it offers indoor and outdoor shutters, wall cladding panels, and even DIY fence panel kits for those who prefer to do smaller installations themselves. This wide range means customers can find a PVC solution for almost any need, whether it's a simple garden picket fence or a robust security fence for a complex.
• Safety and Compliance: The technical team at Value Fencing ensures that functional products like pool fencing and gates or balustrades meet all relevant South African safety standards. Pool fences are installed at the proper height (1.2m or more) with self-closing, self-latching gates that conform to municipal bylaws and SANS 1390 specs for child safety. Balustrades are engineered to comply with National Building Regulations (NBR) and SANS requirements for load and spacing, so they are just as sturdy as metal railings. In short, choosing PVC doesn't mean compromising on safety - these fences exceed the legal standards, giving estate managers and homeowners full confidence in their code compliance.
• Professional Installation & Service: Every Value Fencing franchise upholds strict installation practices. The company "imposes rigorous standards of performance, quality and workmanship" and notably does not subcontract installations. Instead, they have in-house crews who are trained extensively in the product and installation techniques. Posts are always set in steel-reinforced concrete footings for stabilityv. Gates are hung with stainless steel hinges and hardware. And with a franchise network, clients get the responsiveness of a local installer backed by the expertise and resources of a national company. It's no surprise that customer service is a major point of pride for Value Fencing - they see it as a key differentiator in a competitive market. This focus on service has real benefits: positive reviews and word-of-mouth referrals have been a huge factor in the company's growth.

In sum, Value Fencing marries top-tier product quality with a broad selection and excellent service. This combination has cemented its reputation as "the most respected name in the fencing industry in South Africa," with core values of quality, innovation, and customer satisfaction driving the business forward.

Serving Diverse Needs: Homeowners, Estates, Developers, and Installers

One reason for Value Fencing's widespread success is that its solutions appeal to a broad audience - from individual homeowners to large-scale property developers. Here's how different client groups benefit from Value Fencing:

• Homeowners: For private homeowners, installing a Value Fencing PVC fence means instant peace of mind and long-term savings. You get a beautiful fence or balustrade that enhances your home's curb appeal and raises property value (a well-kept fence can boost value and marketability). Yet you won't spend weekends on scraping, painting, or replacing rotten boards - the fence stays in great shape with virtually zero effort. Many homeowners also choose PVC for safety reasons: the fences have no sharp edges or splinters (great for kids and pets), and pool fences with self-latching gates provide critical security for children. With styles ranging from classic white picket fences to high privacy walls, homeowners can find a design that complements their architecture. And knowing the fence is backed by a 20-year warranty adds confidence that this is a one-time investment. As one client noted in a 5-star review, the installation quality and speed were "truly amazing... some of the quickest and best work I have seen in a very long time," and the team was happy to address every question - hellopeter.com. This kind of feedback is common - homeowners love that Value Fencing delivers on promises, shows up on time, and leaves them with a finished product that exceeds expectations.

• Estate Managers & Body Corporates: Gated estates and residential complexes often require uniform fencing solutions throughout the property. Value Fencing is an ideal partner for estates because of the consistent quality and look of its products. An estate manager can outfit an entire development with matching PVC perimeter fencing, palisades for security, and picket accents in front gardens, creating a cohesive aesthetic that elevates the estate's appearance. The no-maintenance aspect is a huge plus here - body corporates save on ongoing painting or repair costs, which helps keep levies low and residents happy. Many upscale estates have already embraced Value Fencing. For example, in KZN, Mount Edgecombe Estate and Kindlewood Estate chose Value Fencing PVC for their perimeter and internal fences, knowing it would hold up to the humid coastal climate without issues. In the Western Cape, estates like Val de Vie and Zomerlust in Paarl have used Value Fencing for stylish, heritage-inspired white fencing that aligns with their aesthetic standards. Estate managers also appreciate the professional service - Value Fencing teams can handle large installations efficiently and provide all necessary compliance documentation (engineering specs, warranty certificates, etc.). The result is a safer, more attractive estate environment that requires virtually no intervention from maintenance staff.

• Property Developers: Developers of new housing projects or commercial complexes are increasingly specifying PVC fencing from the outset - and Value Fencing is the go-to supplier for many. The reasons are clear: including long-life PVC fencing in a development is a strong selling point to buyers. It signals that the developer invested in quality and that future maintenance will be minimal. For instance, a developer building a coastal townhouse complex knows that wooden fences might look good on day one but deteriorate fast; by installing PVC balustrades and fences, they ensure the development looks pristine for years, enhancing their brand reputation. Value Fencing works closely with developers, offering design assistance and bulk solutions. They can customize fencing styles or heights to fit the project's theme, whether it's modern privacy fencing for an urban estate or ranch-style rail fencing for a countryside plot. Moreover, the speed of installation for PVC (which often comes in modular kits) can help keep construction schedules on track. Developers also value the warranty and the fact that Value Fencing has an ISO-certified manufacturing processv - these factors reduce risk in the project lifecycle. In essence, partnering with Value Fencing allows developers to "install and forget" the fencing aspect, knowing it will remain a highlight rather than a headache in their developments.

• Installers & Contractors: For fencing contractors and installers, Value Fencing presents an opportunity to deliver cutting-edge products to their clients. Many independent installers choose to join the Value Fencing Franchise Group or become authorized installers, benefiting from the company's training and support. As a Value Fencing franchisee or contractor, you gain access to ample stock (through Value Fencing's two main warehouses) and a full training program on products and installation techniques. The company even provides a ready-made pricing structure and marketing support (like a mini-website, SEO, and social media management) for franchisees - safranchisebrands.co.za. This means even if you're a seasoned installer new to PVC, you can quickly get up to speed and start offering these in-demand fences with confidence. Installers appreciate that the PVC systems are user-friendly - panels and posts are precision-cut and often CNC-routed for easy assemblyfacebook.com, and on-site adjustments are minimal. There's no welding or heavy-duty machinery needed as with steel fencing, and no on-site carpentry as with wood - making installations cleaner and faster. Value Fencing also introduced a "Value DIY PVC" range aimed at contractors and do-it-yourself enthusiasts, which includes pre-packed fence panels and all components needed for small projects. This allows local handymen or builders to incorporate PVC fences into their services without needing full franchise investment. In short, Value Fencing empowers installers with quality products, technical know-how, and business support, fostering a community of professionals dedicated to raising fencing standards across the country.

Leading the Cape Winelands and Beyond: Willie Labuschagne's Ongoing Legacy

Under Willie Labuschagne's leadership, Value Fencing continues to flourish, with a personal touch in every region - especially in the Cape Winelands, where Willie now spearheads the local franchise. After spending years dominating the KZN market, Willie relocated to the Western Cape and established Value Fencing Cape Winelands, covering areas like Paarl, Franschhoek, Wellington, Stellenbosch and surrounds. In this role, Willie combines his 24+ years of technical experience with local insights to deliver the same trusted service to Cape homeowners, wine estates, and businesses. The Cape Winelands franchise has quickly become known for excellence - mirroring the group's reputation. (It currently boasts a 5-star aggregate rating from clients in the regionv.)

One notable project in the area was the installation of custom PVC pergolas and screens at Val de Vie Estate in Paarl, a prestigious lifestyle estate. The goal was to provide shade structures that complement Val de Vie's Cape Dutch architecture. Willie's team delivered flawlessly, building CNC-latticed pergolas that blend modern PVC technology with classic style - all maintenance-free, of course. Another example is the replacement of old timber gates in historical Zomerlust Estate, Paarl, with new PVC gates that replicate the original design but will never warp or peel (preserving the heritage look without the old headaches). Even local golf estates have benefited - the franchise recently completed PVC pool safety fencing at Ceres Golf Estate, ensuring child safety for residents with an elegant solution that doesn't detract from the scenic views.

Willie Labuschagne's personal motto has always been to prioritize quality and client satisfaction above all else. This is evident in every client interaction. Customers frequently mention how approachable and knowledgeable he is, whether it's during a free consultation or after-sale service. His mantra that "the customer is king" aligns with Value Fencing's broader philosophy that exceptional customer service is the new marketing - happy clients are the best ambassadors. A recent article by Willie's team highlighted how the Somerset West franchise's commitment to keeping promises and timely completion made them stand out. "They keep their word and deliver on their promises of arriving on time and completing the job on the appointed day," the article noted of the Somerset West crew. This level of reliability, combined with friendly professionalism, is a hallmark across all Value Fencing branches, instilled from the top by Willie.

It's no exaggeration to say that Value Fencing has redefined fencing standards in South Africa. What started as an idea in 2009 has grown into a legacy - one that homeowners, businesses, and communities trust for quality, beauty, and peace of mind. The company's impact is visible in countless places: from the New Salt Rock Mall in KZN, where Value Fencing's white PVC palisades provide secure perimeters - homeimprovement4u.co.za, to public spaces like the PGA Sunshine Tour golf events, where elegant white PVC picket fences by Value Fencing have been used for crowd control and branding. Even along the Ballito beachfront promenade, "every 2nd complex" proudly sports Value Fencing installations, demonstrating how deeply the brand has penetrated the market. These real-world examples underscore that Value Fencing isn't just selling fences - it's delivering solutions that enhance lifestyles and properties on a grand scale.

As we look ahead, Value Fencing® shows no signs of slowing down. The company continues to innovate (exploring new products and even greener materials), and is actively expanding its reach. There are franchise opportunities available nationwide and abroad for driven individuals who want to join the success - safranchisebrands.co.za. With a proven model and an unbeatable product, franchisees have a chance to thrive under the Value Fencing banner - a fact evidenced by the brand's longevity and dominance, whereas many competitors have come and gone in the same period.

In conclusion, the story of Value Fencing is a story of visionary leadership, quality without compromise, and unwavering customer focus. Willie Labuschagne's journey from a small fencing outfit in 2001 to leading a continent-wide franchise is an inspiration in entrepreneurship and dedication. And for customers, the message is clear: if you want the very best in fencing - a solution that offers beauty, strength, safety, and true lifetime value - Value Fencing is the name to trust.

Ready to elevate your property with a no-maintenance fence or gate that lasts a lifetime? Experience the Value Fencing difference for yourself. Visit our Locations page to find your nearest franchise, or Contact Us for a free consultation and quote. Join the thousands of satisfied clients who have chosen Value Fencing® - Africa's No.1 PVC Fencing Company - and never worry about your fences again!

Value Fencing®: A Legacy of PVC Fencing Excellence in South Africa

Value Fencing® is the leading name in no-maintenance PVC fencing across South Africa and Namibia, known for its pioneering spirit, unmatched quality, and customer-centric service. From humble beginnings in the early 2000s to a franchise network spanning the country today, Value Fencing's story is one of innovation and growth. In this article, we explore the history of Value Fencing - starting with Willie Labuschagne's early fencing and security work in 2001 - and how the brand evolved after Ben Bann introduced PVC fencing to South Africa in 2009. We'll also dive into the products and warranties that set Value Fencing apart (including a Limited Lifetime 20-Year Warranty and ASTM F964-certified materials with DuPont TiO₂ UV protection), plus real client testimonials and landmark installations in estates, malls, and even sports venues. Whether you're a homeowner, estate manager, property developer, or installer, discover why Value Fencing is the "Original and Best" choice for premium PVC fencing solutions.

Early Foundations (2001-2008): Willie Labuschagne's Vision Begins

Experience in Fencing & Security: The roots of Value Fencing trace back to 2001, when Willie Labuschagne - now Managing Director of the franchise group - began his career in the fencing and security industry. In those early years, Willie honed his expertise in traditional fencing, gate automation, access control systems, and even crowd control solutions for large events. This broad experience in security and perimeter protection laid a strong foundation for what was to come.

Formalizing the Business: By 2003, Willie took a major step by formally registering his fencing business as a Close Corporation (CIPC Reg. No. 2003/104277/23). Operating as a small, customer-focused company, he built a reputation for quality workmanship and reliability in KwaZulu-Natal (KZN). These formative years saw Willie installing fences and gates for homes, complexes, and public venues - gaining trust through his hands-on technical skills and insistence on using quality materials. Little did he know that a revolutionary fencing material was on the horizon, one that would align perfectly with his ethos of "Everything in business is negotiable, except quality".

The PVC Fencing Opportunity: Around the mid-2000s, PVC (vinyl) fencing was gaining popularity internationally for its low maintenance and durability. Willie recognized the potential of PVC early on, but at the time South Africa had no established supplier or installer for this innovative product. That was about to change. By 2008, industry buzz about maintenance-free PVC fences had reached our shores, setting the stage for a key partnership that would soon shape the local fencing market.

2009: The Birth of Value Fencing® and Introduction of PVC Fencing

Ben Bann's PVC Revolution: In 2009, a pivotal moment in South African fencing occurred in Margate, KZN. Entrepreneur Ben Bann introduced the first comprehensive PVC fencing solutions to the country and founded Value Fencing to bring this vision to life. Up until then, fencing was dominated by wood, steel, and masonry - all of which required regular upkeep. Ben's idea was a game-changer: import high-quality uPVC fencing profiles that would never rust, rot, or need paint, and offer them with a robust warranty. This bold move essentially pioneered the PVC fencing industry in South Africa, making Value Fencing the original trailblazer in this niche.

Willie Labuschagne Joins Forces: Inspired by the potential of PVC, Willie Labuschagne became the first franchisee to buy into Ben's idea in 2010. With a decade of fencing experience under his belt, Willie embraced the new venture enthusiastically. He started small - running his franchise from a garage at his home in Shelley Beach to service clients in Amanzimtoti and the KZN South Coast. Those early days were challenging: convincing homeowners to trust a "plastic" fencing material wasn't easy. Many clients were skeptical, hesitant to believe PVC could be as strong or secure as steel or wood. Willie often had to demonstrate the product's strength and explain its benefits (no rust, no painting, coastal weather resistance) to educate the market.

Gaining Trust and Traction: Persistence paid off. As installations increased, PVC fencing proved its mettle against KZN's harsh coastal elements - no fading or cracking even under intense sun and salt air. The fences Willie and team installed in 2009-2010 still looked new years later, validating the product's promise. Word began to spread. By 2011, high-end estates like Mount Edgecombe Country Club Estate and Kindlewood in KZN had started adopting Value Fencing's PVC fences, impressed by their clean aesthetics and durability. This validation from prestigious estates helped change perceptions. The once skeptical market now saw that PVC was the future of fencing, and Value Fencing was at the forefront of this transformation.

Official Franchise Launch: The year 2011 also marked an important corporate milestone - the "Value Fencing" trading name was officially registered and the business model was formalized into a franchise structure. With proof of concept established in KZN, it was time to scale up and share the PVC fencing revolution with the rest of South Africa.

Rapid Growth and Nationwide Expansion (2011-2019)

Franchise Boom: After formalizing the franchise model, Value Fencing saw explosive growth. Within just two years, new Value Fencing franchises opened in major regions - Amanzimtoti, Durban, Ballito, Cape Town, Port Elizabeth, and Johannesburg[9]. Homeowners and developers across the country were eager for maintenance-free fencing solutions, and Value Fencing was ready to deliver. By mid-decade, the franchise network covered all corners of South Africa and even extended into Namibia. This made Value Fencing not only the leading PVC fencing company in South Africa, but the largest on the African continent.

Scaling Operations: To support this growth, Value Fencing invested in its supply chain and infrastructure. The company imported container-loads of premium PVC profiles and components to meet the burgeoning demand. By 2016, logistics expert Peter Jones joined the team after working in Dubai, helping streamline warehousing and distribution of stock to franchisees. By that point, Ben Bann had imported 99 shipping containers of PVC fencing materials into SA, ensuring ample supply. (Today, the group has brought in well over 180 containers and counting, including new product lines like PVC shutters and WPC cladding under the Perfect View Solutions brand.)

Zero Compromises on Quality: One remarkable statistic speaks to Value Fencing's quality control: since inception, the franchise group has had zero warranty claims for defective materials[13]. In over a decade of installations, not a single client has successfully claimed product failure - a testament to the high manufacturing standards and rigorous quality checks in place. This track record truly lives up to their motto that "we are the original and the best", not just in name but in performance.

Leadership Transition: In September 2019, after a decade of guiding the company he founded, Ben Bann retired and passed the baton to Willie Labuschagne, who took over the reins of the franchise group. By then, Willie was not only the most experienced franchisee but also owned a majority of the KZN franchise outlets, making him the natural successor to lead Value Fencing into its next chapter. This transition marked "the dawn of a new era" for the brand. Under Willie's leadership as CEO/MD, Value Fencing has "exploded over the internet" with an enhanced digital presence and continued to expand to new heights. The head office was established in Ballito, KZN, and the company set its sights on further innovation and even global franchise opportunities (with interest coming from the UK, Mauritius, and beyond).

Today's Footprint: Fast forward to today, Value Fencing has franchise offices countrywide and in Namibia, making it easy for clients in virtually any region to access their products and services. With 16+ outlets as of 2021 (and more in 2025), the company has solidified its position as Africa's largest PVC fencing supplier. It remains the market leader by far, reportedly importing more than double the PVC fencing material of all local competitors combined. This dominance is due in large part to Value Fencing's unwavering commitment to quality, customer service, and continuous innovation in its product range.

What Makes Value Fencing Unique? Quality, Innovation, and Lifetime Value

Value Fencing's success is built on delivering tangible value to customers through superior products. Here are the key factors that set Value Fencing apart in the fencing industry:

• Premium Materials and Engineering: Value Fencing uses only 100% virgin, unplasticized PVC (uPVC) for its fencing profiles. Unlike some inferior products that use recycled or mixed plastics, the pure virgin vinyl ensures maximum strength and longevity. Galvanized steel inserts are used to reinforce fence posts and gates, so the installed fences can withstand high winds and impacts without bending or breaking. This combination of tough PVC and internal steel framing makes Value Fencing's products incredibly robust - many installations have survived heavy storms that toppled traditional fences.

• ASTM F964 Certified Quality: Value Fencing prides itself on using materials that meet the highest international standards. In fact, the company's PVC profile is ASTM F964 certified for specific "fencing" use - a stringent American standard that is considered the benchmark for vinyl fence quality worldwide. This means the PVC formulation and extrusions have passed tests for impact resistance, weatherability, and structural integrity specifically as fencing components. According to Value Fencing, it's the only PVC fencing in South Africa that holds this specific ASTM certification, ensuring it "will not crack, go brittle, or yellow over time". In practical terms, customers can trust that these fences maintain their strength and white color for decades, unlike lower-grade plastics that might discolor or embrittle in the sun.

• UV Resistance with DuPont™ TiO₂: A critical ingredient in any outdoor PVC product is Titanium Dioxide (TiO₂), which acts as a UV stabilizer. Value Fencing uses only the best non-chalking TiO₂ from DuPont in its PVC formulation. Moreover, they use it in high ratios (at least 6.5% TiO₂ by weight), significantly more than many competitors who sometimes skimp on this expensive additive. The result is superior protection against UV rays - Value Fencing's PVC won't fade or turn yellow, even under the harsh African sun. By contrast, "cheaper alternatives use lower-grade TiO₂ and high levels of calcium carbonate (CaCO₃), which makes PVC brittle". Value Fencing avoids excessive fillers like CaCO₃ entirely, ensuring their fences remain flexible and strong for the long haul. The additives and formulation are four times more UV-resistant than those used in standard PVC plumbing pipes or conduits - which is one reason Value Fencing can confidently offer such a long warranty.

• No-Maintenance, Long-Lasting Beauty: One of the biggest draws of Value Fencing's PVC products is that they are truly maintenance-free. The material doesn't rot, rust, warp, or attract termites, You'll never need to sand it, paint it, or apply anti-rust treatments - unlike wooden or metal fences that need constant upkeep. A simple wash with soap and water is enough to keep it looking as good as new, even in coastal conditions. In terms of longevity, these fences are engineered to last well beyond 20 years. Laboratory and real-world exposure tests indicate a lifespan of 50+ years without significant deterioration[30]. In other words, a fence installed today could realistically be serving your property's needs half a century from now with minimal care - a compelling benefit for homeowners and estate managers alike.

• "Lifetime" Warranty and Guarantee: Value Fencing stands by its quality with an industry-leading warranty. All PVC fencing products come with a Limited Lifetime Warranty of minimum 20 years against material defects. This is often marketed as a "20 Year No-Nonsense Warranty," meaning the company will replace or repair any product that fails due to manufacturing issues within two decades - no fuss, no fine print. Such a warranty far exceeds the coverage for traditional fencing (wood and steel fences typically have no warranty or a very short one). It's a testament to the brand's confidence that in over a decade they've had zero warranty claims on their materials. As one internal slogan puts it, Value Fencing products are "guaranteed to be maintenance-free for 20 years", giving customers peace of mind that their investment is protected.

• Extensive Range of Designs: Innovation at Value Fencing isn't just in the chemistry - it's also in the variety of styles and solutions available. The company was the first in Africa to design and install a comprehensive range of PVC fencing options. This includes: picket fences, ranch-style post-and-rail fences for equestrian properties, privacy and semi-privacy panel fencing (solid or with decorative lattices), PVC palisade fencing (vertical slat design for high security that looks like traditional palisade), boundary wall extensions and infill panels, driveway gates and pedestrian gates (custom-built from PVC profiles), balustrades and railings (that meet building safety codes for decks and balconies), as well as pergolas, arbors, and trellises for gardens. All these products are made from the same high-quality PVC and carry the same no-maintenance benefits. Value Fencing continuously develops new designs - for example, it offers indoor and outdoor shutters, wall cladding panels, and even DIY fence panel kits for those who prefer to do smaller installations themselves. This wide range means customers can find a PVC solution for almost any need, whether it's a simple garden picket fence or a robust security fence for a complex.

• Safety and Compliance: The technical team at Value Fencing ensures that functional products like pool fencing and gates or balustrades meet all relevant South African safety standards. Pool fences are installed at the proper height (1.2m or more) with self-closing, self-latching gates that conform to municipal bylaws and SANS 1390 specs for child safety. Balustrades are engineered to comply with National Building Regulations (NBR) and SANS requirements for load and spacing, so they are just as sturdy as metal railings. In short, choosing PVC doesn't mean compromising on safety - these fences exceed the legal standards, giving estate managers and homeowners full confidence in their code compliance.

• Professional Installation & Service: Every Value Fencing franchise upholds strict installation practices. The company "imposes rigorous standards of performance, quality and workmanship" and notably does not subcontract installations. Instead, they have in-house crews who are trained extensively in the product and installation techniques. Posts are always set in steel-reinforced concrete footings for stability. Gates are hung with stainless steel hinges and hardware. And with a franchise network, clients get the responsiveness of a local installer backed by the expertise and resources of a national company. It's no surprise that customer service is a major point of pride for Value Fencing - they see it as a key differentiator in a competitive market. This focus on service has real benefits: positive reviews and word-of-mouth referrals have been a huge factor in the company's growth.

In sum, Value Fencing marries top-tier product quality with a broad selection and excellent service. This combination has cemented its reputation as "the most respected name in the fencing industry in South Africa," with core values of quality, innovation, and customer satisfaction driving the business forward.

Serving Diverse Needs: Homeowners, Estates, Developers, and Installers

One reason for Value Fencing's widespread success is that its solutions appeal to a broad audience - from individual homeowners to large-scale property developers. Here's how different client groups benefit from Value Fencing:

• Homeowners: For private homeowners, installing a Value Fencing PVC fence means instant peace of mind and long-term savings. You get a beautiful fence or balustrade that enhances your home's curb appeal and raises property value (a well-kept fence can boost value and marketability). Yet you won't spend weekends on scraping, painting, or replacing rotten boards - the fence stays in great shape with virtually zero effort. Many homeowners also choose PVC for safety reasons: the fences have no sharp edges or splinters (great for kids and pets), and pool fences with self-latching gates provide critical security for children. With styles ranging from classic white picket fences to high privacy walls, homeowners can find a design that complements their architecture. And knowing the fence is backed by a 20-year warranty adds confidence that this is a one-time investment. As one client noted in a 5-star review, the installation quality and speed were "truly amazing... some of the quickest and best work I have seen in a very long time," and the team was happy to address every question[43]. This kind of feedback is common - homeowners love that Value Fencing delivers on promises, shows up on time, and leaves them with a finished product that exceeds expectations.

• Estate Managers & Body Corporates: Gated estates and residential complexes often require uniform fencing solutions throughout the property. Value Fencing is an ideal partner for estates because of the consistent quality and look of its products. An estate manager can outfit an entire development with matching PVC perimeter fencing, palisades for security, and picket accents in front gardens, creating a cohesive aesthetic that elevates the estate's appearance. The no-maintenance aspect is a huge plus here - body corporates save on ongoing painting or repair costs, which helps keep levies low and residents happy. Many upscale estates have already embraced Value Fencing. For example, in KZN, Mount Edgecombe Estate and Kindlewood Estate chose Value Fencing PVC for their perimeter and internal fences, knowing it would hold up to the humid coastal climate without issues[8]. In the Western Cape, estates like Val de Vie and Zomerlust in Paarl have used Value Fencing for stylish, heritage-inspired white fencing that aligns with their aesthetic standards. Estate managers also appreciate the professional service - Value Fencing teams can handle large installations efficiently and provide all necessary compliance documentation (engineering specs, warranty certificates, etc.). The result is a safer, more attractive estate environment that requires virtually no intervention from maintenance staff.

• Property Developers: Developers of new housing projects or commercial complexes are increasingly specifying PVC fencing from the outset - and Value Fencing is the go-to supplier for many. The reasons are clear: including long-life PVC fencing in a development is a strong selling point to buyers. It signals that the developer invested in quality and that future maintenance will be minimal. For instance, a developer building a coastal townhouse complex knows that wooden fences might look good on day one but deteriorate fast; by installing PVC balustrades and fences, they ensure the development looks pristine for years, enhancing their brand reputation. Value Fencing works closely with developers, offering design assistance and bulk solutions. They can customize fencing styles or heights to fit the project's theme, whether it's modern privacy fencing for an urban estate or ranch-style rail fencing for a countryside plot. Moreover, the speed of installation for PVC (which often comes in modular kits) can help keep construction schedules on track. Developers also value the warranty and the fact that Value Fencing has an ISO-certified manufacturing process - these factors reduce risk in the project lifecycle. In essence, partnering with Value Fencing allows developers to "install and forget" the fencing aspect, knowing it will remain a highlight rather than a headache in their developments.

• Installers & Contractors: For fencing contractors and installers, Value Fencing presents an opportunity to deliver cutting-edge products to their clients. Many independent installers choose to join the Value Fencing Franchise Group or become authorized installers, benefiting from the company's training and support. As a Value Fencing franchisee or contractor, you gain access to ample stock (through Value Fencing's two main warehouses) and a full training program on products and installation techniques[46]. The company even provides a ready-made pricing structure and marketing support (like a mini-website, SEO, and social media management) for franchisees. This means even if you're a seasoned installer new to PVC, you can quickly get up to speed and start offering these in-demand fences with confidence. Installers appreciate that the PVC systems are user-friendly - panels and posts are precision-cut and often CNC-routed for easy assembly, and on-site adjustments are minimal. There's no welding or heavy-duty machinery needed as with steel fencing, and no on-site carpentry as with wood - making installations cleaner and faster. Value Fencing also introduced a "Value DIY PVC" range aimed at contractors and do-it-yourself enthusiasts, which includes pre-packed fence panels and all components needed for small projects. This allows local handymen or builders to incorporate PVC fences into their services without needing full franchise investment. In short, Value Fencing empowers installers with quality products, technical know-how, and business support, fostering a community of professionals dedicated to raising fencing standards across the country.

Leading the Cape Winelands and Beyond: Willie Labuschagne's Ongoing Legacy

Under Willie Labuschagne's leadership, Value Fencing continues to flourish, with a personal touch in every region - especially in the Cape Winelands, where Willie now spearheads the local franchise. After spending years dominating the KZN market, Willie relocated to the Western Cape and established Value Fencing Cape Winelands, covering areas like Paarl, Franschhoek, Wellington, Stellenbosch and surrounds. In this role, Willie combines his 24+ years of technical experience with local insights to deliver the same trusted service to Cape homeowners, wine estates, and businesses. The Cape Winelands franchise has quickly become known for excellence - mirroring the group's reputation. (It currently boasts a 5-star aggregate rating from clients in the region.)

One notable project in the area was the installation of custom PVC pergolas and screens at Val de Vie Estate in Paarl, a prestigious lifestyle estate. The goal was to provide shade structures that complement Val de Vie's Cape Dutch architecture. Willie's team delivered flawlessly, building CNC-latticed pergolas that blend modern PVC technology with classic style - all maintenance-free, of course. Another example is the replacement of old timber gates in historical Zomerlust Estate, Paarl, with new PVC gates that replicate the original design but will never warp or peel (preserving the heritage look without the old headaches). Even local golf estates have benefited - the franchise recently completed PVC pool safety fencing at Ceres Golf Estate, ensuring child safety for residents with an elegant solution that doesn't detract from the scenic views.

Willie Labuschagne's personal motto has always been to prioritize quality and client satisfaction above all else. This is evident in every client interaction. Customers frequently mention how approachable and knowledgeable he is, whether it's during a free consultation or after-sale service. His mantra that "the customer is king" aligns with Value Fencing's broader philosophy that exceptional customer service is the new marketing - happy clients are the best ambassadors. A recent article by Willie's team highlighted how the Somerset West franchise's commitment to keeping promises and timely completion made them stand out[50]. "They keep their word and deliver on their promises of arriving on time and completing the job on the appointed day," the article noted of the Somerset West crew. This level of reliability, combined with friendly professionalism, is a hallmark across all Value Fencing branches, instilled from the top by Willie.

It's no exaggeration to say that Value Fencing has redefined fencing standards in South Africa. What started as an idea in 2009 has grown into a legacy - one that homeowners, businesses, and communities trust for quality, beauty, and peace of mind. The company's impact is visible in countless places: from the New Salt Rock Mall in KZN, where Value Fencing's white PVC palisades provide secure perimeters to public spaces like the PGA Sunshine Tour golf events, where elegant white PVC picket fences by Value Fencing have been used for crowd control and branding. Even along the Ballito beachfront promenade, "every 2nd complex" proudly sports Value Fencing installations, demonstrating how deeply the brand has penetrated the market. These real-world examples underscore that Value Fencing isn't just selling fences - it's delivering solutions that enhance lifestyles and properties on a grand scale.

As we look ahead, Value Fencing® shows no signs of slowing down. The company continues to innovate (exploring new products and even greener materials), and is actively expanding its reach. There are franchise opportunities available nationwide and abroad for driven individuals who want to join the success. With a proven model and an unbeatable product, franchisees have a chance to thrive under the Value Fencing banner - a fact evidenced by the brand's longevity and dominance, whereas many competitors have come and gone in the same period.

In conclusion, the story of Value Fencing is a story of visionary leadership, quality without compromise, and unwavering customer focus. Willie Labuschagne's journey from a small fencing outfit in 2001 to leading a continent-wide franchise is an inspiration in entrepreneurship and dedication. And for customers, the message is clear: if you want the very best in fencing - a solution that offers beauty, strength, safety, and true lifetime value - Value Fencing is the name to trust.

Ready to elevate your property with a no-maintenance fence or gate that lasts a lifetime? Experience the Value Fencing difference for yourself. Visit our Locations page to find your nearest franchise, or Contact Us for a free consultation and quote. Join the thousands of satisfied clients who have chosen Value Fencing® - Africa's No.1 PVC Fencing Company - and never worry about your fences again!

• Image Author: Value Fencing Cape Winelands (Willie Labuschagne)

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