Find the Right Way to Enter & Grow
Not sure whether reseller, installer, limited fabrication or a full franchise is the right starting point?
Use the interactive Opportunity Explorer to run a short fit check and compare the four Value Fencing participation models by the work you want to perform, the capability you want to build and the rights you actually need.
Value Fencing Business Opportunities
Resell. Install. Fabricate. Franchise.
Choose the Value Fencing business model that fits your experience, investment level and growth plans.
You do not have to buy a full franchise to join Value Fencing.
Value Fencing offers four ways to participate in its PVC fencing and outdoor-solutions network. You can start with a lower-investment reseller model and potentially progress into installation, selected fabrication or full franchise ownership as your business develops.
1. Authorised Reseller
Supply-led entry. Modular, DIY and trade supply without a manufacturing workshop.
2. Reseller + Certified Installer
Product supply plus professional installation capability.
3. Limited Fabrication
Resell, install and manufacture selected approved products locally.
4. Full Franchise
Complete business system with protected core territory and preferential pricing.
Value Fencing has operated since 2009 and supplies premium PVC fencing, gates, screening, balustrades and related outdoor solutions to residential, commercial, development and lifestyle markets.
Opportunity in One Minute
A flexible route into the Value Fencing network
Choose the level that matches your capital, capability and appetite for territorial protection.
Model 1 · Authorised Reseller
Supply-led. Lowest entry; no manufacturing workshop.
Dealer pricing
Dealer pricing
Model 2 · Reseller + Certified Installer
Supply + install. Adds training and professional installation.
Dealer pricing
Dealer pricing
Model 3 · Limited Fabrication
Supply + install + selected fabrication. Written product-specific endorsement.
Dealer pricing
Dealer pricing
Model 4 · Full Franchise
Complete business system. Protected core territory + preferential pricing.
Franchisee pricing
Franchisee pricing
Why Value Fencing
A proven product platform with room to grow
Established in 2009 and developed around premium PVC outdoor solutions.
- Established Value Fencing brand with a national South African network and regional expansion.
- Broad product scope: fencing, privacy, gates, screening, balustrades, pool solutions, pergolas, shutters and more.
- A progressive participation system - from resale to full franchise ownership.
- Central product, technical, training, warranty and digital support.
- Clear separation between lower-entry reseller rights and premium franchise rights.
- Quality-led positioning built around durable, low-maintenance PVC solutions.
Established
2009
Core Models
4
Warranty
Limited Lifetime
A Broad PVC Outdoor-Solutions Range
The modular supply range can be tailored to the operator's approved model.
Palisade & Picket
Private & Semi-Private
Vertical & Horizontal Screening
Pedestrian & Driveway Gates
Pool Fencing & Gates
Balustrades & Railings
Pergolas & Arbors
Lattice & Trellis
Wall Raisers & Screens
Equestrian Post & Rail
Shutters
Carports & Outdoor Solutions
What Customers Are Buying
A premium outdoor solution positioned around durability, appearance and reduced maintenance.
No rust
PVC does not corrode like untreated metal.
No rot
No timber-type rot or decay.
No painting
Designed for a low-maintenance lifecycle.
Low maintenance
Routine cleaning rather than repainting schedules.
Weather resistant
Suitable for demanding outdoor environments when correctly specified.
Premium appearance
Clean, consistent architectural finish.
Limited Lifetime Material Warranty
Current policy provides a minimum 20-year material warranty period, subject to written terms.
12-month workmanship warranty
The installing Dealer / Franchisee remains responsible for its workmanship and site obligations.
Customers & Routes to Market
Where the opportunity lives
Value Fencing serves residential, trade, commercial and project markets.
Homeowners
Boundary fencing, privacy, gates, pool safety and lifestyle upgrades.
Builders & Contractors
Supply, install and project support across new builds and renovations.
Developers & Estates
Repeatable systems for estates, complexes, hospitality and developments.
Architects & QS
Specification support, detailing, budgeting and product selection.
Property Managers
Low-maintenance replacement and upgrade programmes.
Trade & DIY Buyers
Modular, prepared and ready-to-assemble supply opportunities.
Model 1 - Authorised Reseller
The lowest-entry route into the Value Fencing product network.
Primary activity
Resell genuine Value Fencing products. Modular Supply Range and approved components.
Business identity
Dealer trades under its own business name; Value Fencing is an approval relationship descriptor.
Area
Non-exclusive Approved Service & Marketing Area.
Pricing
Dedicated Dealer / Reseller price tier.
- No CNC router, PVC welder or full manufacturing workshop required.
- No franchise initiation fee, monthly franchise fee, turnover royalty or compulsory marketing levy.
- No compulsory opening-stock purchase merely because of appointment.
- Standard approved-outlet listing may be included while the appointment is in good standing.
- Dealer sets its own lawful retail prices and customer terms.
- Ideal for hardware, building suppliers, contractors and supply-led entrepreneurs.
What you need to start as a reseller
Keep the operation lean; scale stock and premises as demand grows.
Premises / storage
Office, showroom or practical storage appropriate to your chosen stockholding.
Stockholding
No compulsory opening stock. Hold what makes commercial sense for your local market.
Collection / delivery
Arrange transport, courier or delivery capability appropriate to customer orders.
Business systems
Use your own accounting, CRM, banking, customer contracts and pricing systems.
Local marketing
Use approved Value Fencing relationship branding within your Approved Area.
People
Owner-led or small team is possible; staffing grows with sales volume and logistics.
Model 2 - Reseller + Certified Installer
Everything in Model 1, plus approved installation capability.
Certified status
Product-specific training and competency for approved installation categories.
Own installation team
Dealer provides labour, supervision, vehicles, normal tooling and site management.
Customer contract
Dealer quotes, invoices and contracts in its own legal name unless otherwise agreed.
Workmanship
Dealer remains responsible for measurement, foundations, safety, snagging and remedial work.
Warranty
Minimum 12-month installation / workmanship warranty.
No factory required
No CNC router, PVC welder or complete manufacturing workshop simply to install.
Why upgrade? Supply + installation can broaden the revenue opportunity and improve local customer convenience - without requiring full manufacturing.
Typical installation capability
The exact toolkit depends on the approved product categories and site conditions.
Measure & set-out
Tape measures, laser / line tools, spirit levels, markers and layout equipment.
Drilling & fixing
Rotary hammer / drill, impact driver, drill bits, fastener tooling and extension leads.
Site work
Hand tools, clamps, digging / concrete tools, ladders and practical site equipment.
Safety
Appropriate PPE, site controls, competent supervision and insurance.
Transport
Vehicle capacity suitable for teams, tools and approved materials.
Team
Trained installers with clear responsibility for quality, safety and customer handover.
Concrete, rebar, adhesives, rivets, consumables and certain site-specific items are operational inputs - they are not automatically included with product supply.
Model 3 - Limited Fabrication
Resell + install + fabricate selected approved product categories.
Written endorsement
Limited Fabrication authority is product-specific and must be expressly approved.
Selected long profiles
Genuine long profiles and components may be purchased under the Dealer / Reseller price tier.
Workshop
Appropriate workspace and equipment for the endorsed activities.
Still independent
Non-exclusive Approved Area; no protected franchise territory.
- Potential endorsed work: standard fencing cutting / preparation, privacy, picket, palisade and screening assembly.
- Gate fabrication may be endorsed where the required equipment and competence are approved.
- CNC and PVC welding are required only where the endorsed product genuinely needs them.
- Specialist cutting, welding or fabrication may be outsourced to Value Fencing or another approved source.
- Quality, component compatibility, warranty and traceability requirements remain mandatory.
- Buying long profiles does not automatically authorise manufacturing of the full Value Fencing range.
Build capability only when volume justifies it
A selected-fabrication operator does not automatically need the full franchise mini-factory.
Core workshop
Bench space, storage, measurement, cutting / drilling tools, jigs and quality-control setup.
CNC router
Only if an endorsed category needs CNC work - otherwise specialist work may be outsourced.
PVC welder
Only where required for approved welded product categories.
Gate capability
Approved frames, inserts, hardware and fabrication methods where gate work is endorsed.
Quality records
Retain sufficient traceability to verify genuine product source and warranty eligibility.
Model 4 - Full Value Fencing Franchise
The premium model for protected core territory, preferential pricing and the complete operating platform.
Protected core Territory
Subject to the franchise agreement and disclosed national, online and strategic-account exceptions.
Preferential franchisee pricing
A stronger supply position than the standard Dealer / Reseller price tier.
Broader fabrication scope
Approved franchise manufacturing capability and installation across the operated range.
Marketing & lead support
Broader system marketing, local digital presence and ordinary territory lead routing.
Mini website included
Dedicated local franchise mini website included under the current package.
Full system support
Training, digital, customer, warranty, territory, marketing and operating support.
The full franchise is a separate legal opportunity governed by its own disclosure and franchise documentation.
Current Standard Franchise Economics
Transparent core fees; the establishment investment depends on the territory and assets already available.
Initial Franchise Fee
R60,000
EXCLUDING VAT
Monthly Franchise Fee
R4,500
EXCLUDING VAT · PER AREA
Opening Stock
R200k-R300k
APPROX. AT COST
Initial Term
5 years
CURRENT STANDARD
Annual fee escalation
Official CPI, no negative adjustment, capped at 10% per annum unless otherwise agreed.
Turnover royalty
No separate turnover royalty under the current fee structure.
Marketing levy
No separate compulsory marketing levy under the current agreement.
Supply pricing
Franchisee tier / preferential supply position relative to the standard reseller tier.
Workshop
Suitable workshop / mini-factory capability where required for the approved product range.
Retail pricing
Franchisee determines lawful customer selling prices within the agreed system framework.
What "establishment investment" actually means
It is broader than the franchise fee: it is the capital needed to open and operate responsibly.
Franchise fee
R60,000 excl. VAT current standard.
Opening stock
Approx. R200k-R300k at cost under the current agreement.
Premises & fit-out
Deposit, shelving, storage, signage, utilities and practical workshop setup.
Tools & equipment
Installation tooling and workshop / fabrication equipment required by the approved range.
Vehicles & logistics
Delivery / installation vehicles and transport capability where not already owned.
Working capital / runway
Payroll, rent, fuel, insurance, admin and cash-flow buffer until the local pipeline matures.
Side-by-Side Comparison
Indicative summary - the signed agreement, price list and franchise disclosure documents govern.
Commercial comparison
| Criteria | Model 1 Reseller | Model 2 + Installer | Model 3 + Fabrication | Model 4 Full Franchise |
|---|---|---|---|---|
| Primary identity | Own business | Own business | Own business | Value Fencing franchise |
| Protected core territory | No | No | No | Yes - subject to agreement |
| Initial franchise fee | Nil | Nil | Nil | R60,000 excl. VAT |
| Monthly franchise fee | Nil | Nil | Nil | R4,500 excl. VAT / area |
| Turnover royalty | Nil | Nil | Nil | No separate royalty |
| Compulsory marketing levy | Nil | Nil | Nil | No separate levy |
| Product price tier | Dealer / Reseller | Dealer / Reseller | Dealer / Reseller | Franchisee tier |
| Opening stock requirement | No | No | No - plan dependent | Approx. R200k-R300k at cost |
| Mini website | Optional R1,990 p/m | Optional R1,990 p/m | Optional R1,990 p/m | Included |
How capability scales by model
The greater the operating rights, the greater the investment, training and quality-control obligations.
Operations comparison
| Criteria | Model 1 | Model 2 | Model 3 | Full Franchise |
|---|---|---|---|---|
| Installation | Optional / refer | Certified categories | Certified categories | Approved franchise range |
| General manufacturing right | No | No | No - selected only | Broader approved scope |
| CNC router | No | No | If endorsed category needs it | Where required by range |
| PVC welder | No | No | If endorsed category needs it | Where required by range |
| Full mini-factory | No | No | Not automatically | Suitable capability where required |
| Customer contract | Dealer | Dealer | Dealer | Franchisee |
| Workmanship responsibility | Dealer / installer used | Dealer | Dealer | Franchisee |
| Material warranty support | Qualifying genuine material | Qualifying genuine material | Qualifying genuine material | Qualifying genuine material |
| Upgrade path | Models 2/3 or franchise | Model 3 or franchise | Full franchise | N/A |
Area Rights, Territory & Lead Routing
Approved Service Area ≠ Protected Franchise Territory
Both create geographic structure, but the contractual rights are materially different.
Models 1-3
Approved Service & Marketing Area
- Non-exclusive area
- May overlap with other approved operators
- No ownership of customers or geography
- Franchise rights take contractual priority
- Value Fencing may serve national / strategic customers
- Area may be revised as the network develops
Model 4
Protected Core Franchise Territory
- Protected core Territory during the term
- Ordinary system lead priority subject to rules
- Stronger contractual protection against franchise overlap
- National, online and strategic-account exceptions remain
- Any concession area is governed separately
- Protection is subject to the signed Franchise Agreement
How enquiries are handled
Lead routing is structured by territory rights, capability, capacity, customer choice and business status.
01
Enquiry arrives
Website, phone, email, social, referral or direct customer contact.
02
Location check
Core franchise territory and approved area rules are considered.
03
Capability check
Installer / fabrication status and product competence are considered.
04
Capacity check
Urgency, workload, stock and practical ability to service the customer.
05
Referral / allocation
Lead is routed or referred under the applicable network rules.
Important: No minimum lead volume is guaranteed. Models 1-3 should not systematically target ordinary Value Fencing-branded business inside another protected franchise territory without approval.
Supply, Pricing, Stock & Payment
How the commercial supply model works
Pricing and stockholding deliberately differ between Dealer models and the full franchise.
Dealer / Reseller pricing
Models 1-3 purchase on a dedicated Dealer / Reseller tier. Long-profile pricing is ordinarily above the standard franchisee tier.
Franchisee pricing
Full franchisees receive the preferential franchisee supply position in return for greater investment, fees and system obligations.
Stockholding
Models 1-3: no compulsory opening stock. Full Franchise: current launch planning anticipates approx. R200k-R300k at cost.
Payment
Supply is ordinarily paid upfront before release / collection / dispatch unless written credit terms are approved.
Quote validity
Current supply quotation policy is generally 24 hours unless the quotation states otherwise.
Freight & replacement value
Shipping, courier and volatile replacement-value inputs may affect current pricing and are handled in the applicable quote / price list.
Digital Support & Optional Services
A professional local presence from day one
Base digital and brand support is separated from optional premium digital services.
Main website listing
Approved outlet / Certified Installer / fabrication status shown as applicable while appointment is active and in good standing.
Dedicated VF phone number
A Value Fencing number can be supplied and managed through the network.
Branded email address
A Value Fencing-branded email address can be supplied for professional customer communication.
Approved marketing assets
Brand-approved product, campaign and relationship material can be supplied.
Asset ownership
Value Fencing-owned phone numbers, emails, domains and central digital assets remain Value Fencing property.
Dedicated Mini Website
Optional for Models 1-3. Included for Full Franchise. A professional local digital presence that plugs into the Value Fencing network.
Models 1-3
R1,990
EXCLUDING VAT · PER MONTH
Full Franchise
Included
IN THE CURRENT PACKAGE
- Professional local Value Fencing mini website
- Approved area, services and product presentation
- Local enquiry forms and contact routing
- Project / photo gallery capability
- Linked into the main Value Fencing website ecosystem
- Managed brand consistency and central digital control
Optional SEO & Digital Visibility Pack
Be Found. Build Trust. Get More Business. Optional for all models and recommended for operators serious about local organic visibility.
SEO & Digital Visibility Pack
R2,950
EXCLUDING VAT · PER MONTH · OPTIONAL BUT RECOMMENDED
Local SEO optimisation
Website SEO & content
Google Business Profile support
AI / answer-engine visibility
Monthly optimisation & reporting
Content and local authority support
No search ranking, lead volume, sales or return on investment is guaranteed. Organic visibility is influenced by search engines, competitors, market demand and execution.
Digital support comparison
| Digital item | Models 1-3 | Full Franchise | Notes |
|---|---|---|---|
| Main Value Fencing website listing | Included | Included | Status shown as applicable |
| Dedicated VF phone number | Supplied | Supplied | Value Fencing-owned / managed |
| Branded VF email address | Supplied | Supplied | Value Fencing-owned / managed |
| Approved marketing assets | Included | Included | Use subject to current appointment |
| Dedicated Mini Website | R1,990 excl. VAT / month | Included | Optional for Models 1-3 |
| SEO & Digital Visibility Pack | R2,950 excl. VAT / month | R2,950 excl. VAT / month | Optional for ALL models; recommended |
| Google / SEO ranking guarantee | No | No | No lead / sales guarantee either |
Training, Responsibility & Brand Protection
Support grows with the operating model
Training is practical, product-specific and designed to protect customer outcomes and brand quality.
Product knowledge
Range, components, application suitability, quotation inputs and warranty basics.
Installer certification
Product-specific installation competency for approved categories.
Fabrication assessment
Workshop capability and product-specific endorsement where Model 3 is selected.
Technical guidance
Installation, hardware, preparation, special-project and problem-solving support.
Marketing support
Approved campaign material, brand descriptors, website presence and digital options.
Upgrade support
Clear route to add certification, fabrication capability or apply for a full franchise.
Certification is not a franchise licence. Certified Installer and Limited Fabrication status confirm approved competence / scope; they do not create franchise territory or the full franchise business system.
Who is responsible for what?
Clarity around responsibilities protects the customer, the brand and the operator.
Value Fencing may provide
- Genuine approved products and applicable price tier
- Approved brand / relationship descriptors
- Central website / directory listing
- Product technical information and warranty documents
- Training and certification where selected
- Specialist CNC / fabrication services where available
- Technical and material-warranty support
- Opportunity to upgrade status or apply for franchise
The independent dealer remains responsible for
- Legal entity, tax, banking, payroll, staff and insurance
- Premises, vehicles, general administration and cash flow
- Own retail prices, customer terms, CRM and accounting
- Customer contracts and site obligations
- Measurements, foundations, safety, installation and workmanship
- Own generic website / social / customer database unless a VF asset is supplied
- Clear separation between VF products and competing products
- Truthful representation and compliance with applicable law
Quality first - at every model
The objective is to protect product integrity, warranty, safety and truthful customer representation.
Genuine products only
Only products sourced through authorised Value Fencing channels may be represented as Value Fencing products.
Scope matters
Certified Installer and Limited Fabrication status are product-specific.
Traceability
Maintain sufficient records to verify material source and warranty eligibility.
Workmanship responsibility
The installing Dealer / Franchisee remains responsible for site work and remedial obligations attributable to workmanship.
Truthful claims
Do not overstate territory, warranty, certification, compliance or product capabilities.
Brand assets
Use Value Fencing trademarks, numbers, emails and digital assets only within the approved relationship.
Growth Pathway & Onboarding
Start at the right level. Upgrade when the business justifies it.
The structure is deliberately progressive - you do not need to purchase the maximum model on day one.
01
Authorised Reseller
Build product familiarity, sales volume and local demand.
02
Add Certified Installer
Add trained installation capability when customer demand supports it.
03
Add Limited Fabrication
Invest in selected workshop capability only when the product mix justifies it.
04
Apply for Full Franchise
Move to protected core territory, preferential pricing and broader system rights.
Upgrade applications remain subject to good standing, competence, territory availability, due diligence and the then-current agreement / disclosure process.
A clear path from enquiry to launch
The process is designed to match the applicant to the right operating model before commitment.
01
Initial fit
Business background, experience, goals and model interest.
02
Area review
Check existing franchise rights and proposed Approved Area / Territory.
03
Model selection
Choose reseller, installer, fabrication or full franchise route.
04
Commercial setup
Price tier, optional digital services, opening stock and operating plan.
05
Agreement / due diligence
Complete the applicable agreement and required documentation.
06
Training / assessment
Product, installation and fabrication training where required.
07
Digital activation
Listing, VF phone, VF email, mini website / SEO if selected.
08
Launch & grow
Start trading, review performance and upgrade deliberately.
What to send with your enquiry
- Full name and business or company name
- Town / city and preferred operating area
- Existing business activity and relevant experience
- Current premises, storage and workshop facilities, if any
- Installation capability and existing staff, if any
- Whether you are interested in reselling, installation, limited fabrication or a full franchise
- Your preferred timeframe for starting
Frequently Asked Questions
The questions most prospects ask
Can I become a Value Fencing reseller without buying a franchise?
Yes. Value Fencing offers an Authorised Reseller model for independent businesses that want to sell genuine Value Fencing products without purchasing a Full Franchise.
Do I need a CNC router or PVC welder?
No for Models 1 and 2. Model 3 only where the endorsed work genuinely needs it; outsourcing may be possible.
Do I get an exclusive territory?
Not under Models 1-3. They use a non-exclusive Approved Service & Marketing Area. Protected core territory is a franchise benefit.
Is there a monthly fee for an Authorised Reseller?
There is currently no normal monthly franchise fee or royalty for the Authorised Reseller, Certified Installer or Limited Fabrication models. Separately selected digital services may carry their own monthly charges.
How much is the Full Franchise fee?
The current Initial Franchise Fee is R60,000 excluding VAT. The current Monthly Franchise Fee is R4,500 excluding VAT per franchise area.
Is there a turnover royalty?
Under the current franchise fee structure there is no separate turnover-based royalty.
Can I set my own selling prices?
Yes. Independent Dealers determine their own lawful retail prices and labour charges.
Can I sell competing products?
Models 1-3 may do so under their own identity, provided those products are not passed off as Value Fencing products.
Are leads guaranteed?
No. Leads may be routed or referred according to territory rights, capability, capacity and customer choice.
Can I become a franchisee later?
Yes. A Dealer in good standing may apply, subject to approval, territory availability and the then-current franchise process.
How much does the Mini Website cost?
R1,990 excluding VAT per month for Models 1-3. The dedicated Mini Website is included for Full Franchisees.
Is the SEO Pack included for franchisees?
No. The dedicated Mini Website is included for Full Franchisees; the SEO Pack remains an optional R2,950 excl. VAT/month service for all models.
Are existing Value Fencing phone numbers transferred with an established area?
Where appropriate, an existing Value Fencing network telephone number and branded email used for the area may be allocated to the incoming approved operator. The assets remain part of the Value Fencing network.
Can I operate my existing business and become a reseller?
Yes. The reseller model is specifically suitable for many existing independent businesses that want to add Value Fencing products to their existing offering.
Do I have to change my company name?
Not necessarily. An Authorised Reseller remains an independent business and may identify itself as an Authorised Value Fencing Reseller in accordance with the brand-use rules. A Full Franchise operates under the applicable Value Fencing franchise identity.
Do you offer international opportunities?
Yes. Value Fencing may consider approved reseller, distribution, manufacturing and other partnership structures for suitable international territories. International agreements may differ from the South African domestic opportunity models.
Is profit or turnover guaranteed?
No. Results depend on the local market, pricing, capital, sales execution, operational capability and many other factors.
Ready to Explore the Right Value Fencing Opportunity?
Whether you want to resell products, add installation, manufacture selected products, or build a full Value Fencing franchise - there is a structured pathway available.
Value Fencing - Established 2009.
Premium PVC Fencing & Outdoor Solutions.
"Everything in business is negotiable, except Quality."
Important Information
The information on this page is intended as a general overview of current Value Fencing business opportunities.
- Appointments, business rights, territorial rights, product pricing, fees, digital services, manufacturing rights and other terms remain subject to approval and the applicable written agreement.
- A reseller appointment is not a franchise.
- A reseller's Approved Service & Marketing Area does not provide the same rights as a protected franchise territory.
- Full franchise opportunities are subject to the applicable franchise disclosure, approval and contracting process.
- No turnover, profit, lead volume, search ranking or return on investment is guaranteed.
Contact us for an obligation free Quotation.
